FR
PRODUCT · DATA · ARTIFICIAL INTELLIGENCEBased in France

Laura
Maurizio.

Product & AI Manager

From product to AI,
making recruitment work.

I lead products that make recruitment simpler through AI and automation. At TWININ, I develop ALLinOne with the team, taking business needs through to delivery.

Explore my work
Portrait of Laura Maurizio
From product vision to everyday use.MARKETING → DATA → PRODUCT & AI

01 / SELECTED WORK

PRODUCT & AI MANAGER

TWININ GROUP
Since September 2021

A simpler way
to manage recruitment.

ALLinOne brings together multichannel job posting, applicant management and artificial intelligence to support recruitment teams.

My role connects product vision, business needs and technical delivery. I set priorities, coordinate teams and contribute to improvements using AI-assisted development tools.

In practice, I work on CV analysis and scoring, matching and voice prescreening with Adèle, conversational assistants, and integrations with applicant tracking systems and job boards.

Discover ALLinOne
ALLinOne interface: tracking and allocating campaign budgets across platformsEnlarge ↗

DATA & CAMPAIGN MANAGEMENT

Making campaigns easier to understand.

See spending and budget allocation across platforms.

My approach: connect metrics to product decisions, drawing on my experience in acquisition and performance analysis.

ALLinOne interface: configuring connections to job platformsEnlarge ↗

INTEGRATIONS & AUTOMATION

Connecting everyday tools.

Bring job distribution channels and application flows together.

My contribution: oversee API integrations with applicant tracking systems and job boards, data synchronisation and acceptance testing.

Product interfaces shown on the official ALLinOne website.

From priorities to delivery.

I turn user feedback into product improvements and contribute to interfaces and fixes through AI-assisted development, alongside the engineering team.

Everyday tools: Codex, Claude Code, Windsurf · API · React · TypeScript

02 / EXPERTISE

What I bring
to a project.

01

Product &
transformation

Listen, clarify and give a project direction. I turn business needs into product priorities, coordinate teams and use feedback to improve the user experience.

  • Gather business requirements, scope features and prioritise the roadmap.
  • Structure the backlog and user stories, then coordinate product, engineering, sales and marketing teams.
  • Track delivery, organise acceptance testing and incorporate user feedback.
  • Product vision
  • Backlog
  • Acceptance testing
02

Applied AI
& automation

Identify where AI can help, then integrate it into the user journey. At ALLinOne, this includes CV analysis, matching, prescreening and conversational assistants.

  • Translate recruitment criteria into prompts for CV analysis, scoring and matching.
  • Contribute to conversational assistants, voice prescreening and job advert generation.
  • Connect applicant tracking systems and job boards through APIs, automate workflows and iterate with AI-assisted development tools.
  • Generative AI
  • Prompts
  • Workflows
03

Data &
performance

Connect visibility with performance. My experience in Google Ads, social media and user journey analysis helps me understand what attracts people, what works and what needs improving.

  • Manage programmatic, Google Ads and social media campaigns, including budget allocation.
  • Analyse user journeys and CPC, CTR, CPA and ROI to identify opportunities for improvement.
  • Build dashboards and test landing pages to improve conversion.
  • Acquisition
  • Analytics
  • Reporting

03 / EXPERIENCE

From marketing
to product.

Up’n BIZ

FEB 2017 — AUG 2019

Up’n BIZ

Traffic Manager

Grow acquisition and improve conversion across several brands.

  • Social media, Google Ads and Bing Ads campaigns; performance tracking and A/B testing.
  • Product Ownership: backlog, user stories, Scrum events and acceptance testing.
Acquisition · Conversion · Product Ownership
Alinéa

JAN 2014 — FEB 2017

Alinéa

Digital Marketing Specialist

Connect e-commerce, content and customer experience in the home decoration sector.

  • Acquisition strategy and tracking of sales, margins and conversion.
  • Marketplace projects, customer journeys and web content creation.
E-commerce · Acquisition · Customer experience
Gaming Generation

JAN 2012 — JAN 2018

Gaming Generation

Marketing &
Communications ManagerVolunteer role in a non-profit association

Bring gaming and esports events to life in the Aix-en-Provence area, including the Maximus Cup.

  • Communications, press relations, social media, and print and web materials.
  • Partnerships, exhibitors and coordination of event promotion.
Communications · Visual identity · Events

At TWININ since 2019.

SEP 2019 — SEP 2021Data TraderProgrammatic campaigns, candidate sourcing and performance analysis.

SINCE SEP 2021Product & AI ManagerProduct leadership and applied AI with ALLinOne.

04 / ABOUT ME

Hello,
I’m Laura.

I started by helping brands and independent businesses find their place online: a website that reflects who they are, a consistent visual identity and campaigns that reach the right people.

Home decoration, wellbeing, events, entrepreneurship and human resources have introduced me to very different professions. What connects them is taking the time to understand each project before suggesting a solution.

Over time, data, product and AI have become central to my work. Today, I lead improvements to ALLinOne and work with the engineering team to deliver them. I still bring the same creativity, attention to detail and enjoyment of building things with others.

05 / EDUCATION & CERTIFICATIONS

Education &
certifications.

ESUPCOM

Master’s in Marketing Management and Integrated Communication

2014 - 2016

ESUPCOM

Bachelor’s in Cultural and Event Project Management

Specialisation in Graphic Design · Meeting and Event Planning

2013 - 2014

ESUPCOM

BTS in Marketing and Communication

2011 - 2013

Google

Google Analytics
Individual Qualification

Issued March 2020

Scrum.org

Professional Scrum
Product Owner

Issued November 2018

06 / CONTACT

Let’s
connect.

An opportunity, a product or AI project?
I’d be happy to talk.

Connect on LinkedIn