FR
MARKETING · DATA · ARTIFICIAL INTELLIGENCEBased in France

Laura
Maurizio.

Product & AI Manager

Marketing, data & AI.
From insight to action.

I combine marketing, data and AI to build digital products, improve user journeys and automate everyday tasks. My work spans strategy and implementation: I set priorities, create prototypes with AI assistance and test features with the team.

Explore my work
Portrait of Laura Maurizio
Understand users. Measure. Experiment.MARKETING · DATA · AI

01 / EXPERTISE

My areas
of expertise.

01

Product leadership &
performance

Connect business needs, product priorities and results.

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My background in data and management helps me connect product vision with business needs. I coordinate teams, set priorities and measure results to guide the next improvements.

  • Prioritise the backlog, define business requirements and organise acceptance testing.
  • Build dashboards to track product usage and understand performance over time.
  • Analyse acquisition metrics and A/B tests to decide which actions to improve.
  • Product management
  • Analytics
  • Coordination
02

AI &
automation

Turn the possibilities of AI into useful, practical applications.

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I identify AI applications that address business needs: analysis, content creation or simpler workflows. I scope their integration into the product and refine solutions based on user feedback.

  • Design prompts for analysis, content creation and useful conversational assistants.
  • Connect tools through APIs to automate data exchange across the product.
  • Evaluate assistant responses and refine prompts based on feedback from users.
  • Generative AI
  • Automation
  • Assistants
03

Marketing &
acquisition

Reach the right audiences and improve conversion journeys.

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My experience in digital marketing and e-commerce helps me understand audiences and their journeys. I choose channels, build campaigns and analyse results to improve reach and conversion.

  • Manage Google Ads, Bing Ads, social media and programmatic campaigns.
  • Connect content, brand identity and the different stages of user journeys.
  • Test messaging and landing pages to improve the results of acquisition campaigns.
  • Acquisition
  • Content
  • Conversion
04

Vibe coding
& prototyping

Bring ideas to life with AI, drawing on my basic coding knowledge.

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I describe what I want to create to AI tools that generate the code, then refine the result through iteration. My basic coding knowledge helps me understand how prototypes work, recognise their limits and discuss them with the engineering team.

  • Describe needs and expected behaviour to guide code generation.
  • Create prototypes and refine interfaces with AI assistance.
  • Test user journeys, identify issues and share points to check with the engineering team.
  • Vibe coding
  • Prototyping
  • Functional testing

02 / SELECTED WORK

PRODUCT & AI MANAGER

Twinin Group
Since March 2023

Product and AI
for recruitment.

At Twinin, I put this approach into practice with all in one ᴿᴴ, a platform that brings together multichannel job posting, applicant management and artificial intelligence for recruitment teams.

I lead improvements to all in one ᴿᴴ by connecting user needs, product vision and the possibilities of AI. I set priorities, coordinate teams and organise acceptance testing. I also use AI coding tools to explore solutions and contribute to prototypes in collaboration with the engineering team.

In practice, I work on CV analysis and scoring, matching and voice prescreening with Adèle, conversational assistants, and integrations with applicant tracking systems and job boards.

Discover all in one ᴿᴴ

At Twinin since 2019.

SEP 2019 — SEP 2021Data TraderProgrammatic campaigns, candidate sourcing and performance analysis.

SEP 2021 — MAR 2023Data ManagerData and media team management, acquisition strategy and performance tracking.

SINCE MAR 2023Product & AI ManagerProduct leadership and applied AI with all in one ᴿᴴ.

03 / EXPERIENCE

From marketing
to product & AI.

Up’n BIZ

FEB 2017 — AUG 2019

Up’n BIZ

Traffic Manager

Grow acquisition and improve conversion across several brands.

  • Social media, Google Ads and Bing Ads campaigns; performance tracking and A/B testing.
  • Product Ownership: backlog, user stories, Scrum events and acceptance testing.
Acquisition · Conversion · Product Ownership
Alinéa

JAN 2014 — FEB 2017

Alinéa

Digital Marketing Specialist

Connect e-commerce, content and customer experience in the home decoration sector.

  • Acquisition strategy and tracking of sales, margins and conversion.
  • Marketplace projects, customer journeys and web content creation.
E-commerce · Acquisition · Customer experience
Gaming Generation

JAN 2012 — JAN 2018

Gaming Generation

Marketing &
Communications ManagerVolunteer role in a non-profit association

Bring gaming and esports events to life in the Aix-en-Provence area, including the Maximus Cup.

  • Communications, press relations, social media, and print and web materials.
  • Partnerships, exhibitors and coordination of event promotion.
Communications · Visual identity · Events

04 / ABOUT ME

Hello,
I’m Laura.

I started by helping brands and independent businesses find their place online: a website that reflects who they are, a consistent visual identity and campaigns that reach the right people.

Home decoration, wellbeing, events and entrepreneurship have introduced me to very different professions. What connects them is taking the time to understand each project before suggesting a solution.

My background in marketing, acquisition and data shapes my work as a Product & AI Manager. I enjoy understanding needs, setting product direction and bringing teams together around useful solutions. I also practise vibe coding: I use AI to create prototypes and test ideas. My basic coding knowledge helps me understand how they work and discuss them with the engineering team.

05 / EDUCATION & CERTIFICATIONS

Education &
certifications.

ESUPCOM

Master’s in Marketing Management and Integrated Communication

2014 - 2016

ESUPCOM

Bachelor’s in Cultural and Event Project Management

Specialisation in Graphic Design · Meeting and Event Planning

2013 - 2014

ESUPCOM

BTS in Marketing and Communication

2011 - 2013

Google

Google Analytics
Individual Qualification

Issued March 2020

Scrum.org

Professional Scrum
Product Owner

Issued November 2018